A brag book is a portfolio of your sales success. It is a useful tool in marketing yourself to potential employers and is often REQUIRED to interview with some companies. It also instills confidence in the hiring authority that they are making a good hire in seeing proof that you have been successful in the past and should be successful with them as well. More than likely the other candidates you're competing against will have a brag book, and you don't want to lose out just because you don't have one.
HOW TO CREATE A BRAG BOOK
The book should be professional looking, with neat tabs. Buy a 3-ring binder and some clear sheet protectors which you can use to insert and preserve your documentation.
The information in this binder should consist of awards, achievements, quota numbers, rankings, certificates, performance reviews, emails from colleagues and clients commending you on your work. We recommend that if possible, you should also include letters of recommendation, W2's, copies of college diploma(s)/college transcripts and any other documentation that shows accomplishment, achievement or accolade. If it is a trophy or a plaque, sometimes they can be put on a copier and copied. If not, then take a digital photo and use that. Screen shots of documentation on your computer will work too if there is not an option to print. Screen shots will save it as usually a jpg file (digital photo) and then you can print that.
How you sort this information is entirely up to you. When discussing your accomplishments, you should be able to show and access this information quickly, so we suggest the following ways:
- #1 Sort by categories, for example Awards, Quotas, Rankings, Performance/Manager Reviews, Letter of Recommendation/Reference, College, W2's.
- #2 Sort chronologically by job.
We recommend having your resume as the first section of your brag book. We also recommend putting together a "mini" version of your brag book to leave behind after the interview. A nice-looking folder that will hold this information or a professionally bound version will suffice. Often decisions on who to move forward in the interviewing process is made after all the candidates have been met. If the hiring authority has your resume and copies of your sales success (mini-brag book) it is much more impressive and it may separate yourself from the other applicants.
Always continue updating your brag book, and ALWAYS take your brag book to the interview! Making a digital version of your brag book is also helpful.
*NOTE: remove any sensitive information from your brag book such as your social security number